case studies

Social Marketing

California COVID-19 Vaccine Campaign

Evaluation, Minority Health, Quantitative Research, Social Marketing

Evaluation of a statewide multicultural campaign to increase vaccination

“The Break Up” Campaign Evaluation

Evaluation, LGBTQ Health, Quantitative Research, Social Marketing, Substance Use

Evaluation of a social marketing campaign to reduce tobacco among LGB adults

Meth Prevention and Harm Reduction

Evaluation, LGBTQ Health, Minority Health, Qualitative Research, Quantitative Research, Social Marketing, Substance Use

Social marketing campaign formative research and evaluation

Project U

Adolescent & School Health, HIV & STIs, LGBTQ Health, Reproductive Health, Social Marketing, Substance Use, Technology Programs

A technology and social marketing program to promote student health

Overcoming Health Information Inequities: Valley fever Information Repertoires Among Vulnerable Communities in California.

Saucier CJ, Ma Z, Montoya JA, Plant A, Suresh S, Robbins CL, Fraser R. Health Communication. 2024.[e-Publication ahead of print].

Development and evaluation of a social marketing campaign to address methamphetamine use in Los Angeles County

Neffa-Creech D, Plant A, Montoya JA, Tesema L, Rangell O, Kilgore B, Fraser R. BMC Public Health. 2022;22(1).

Integrated Multicultural Media Campaign to Increase COVID-19 Education and Vaccination Among Californians, 2021

Dominguez ME, Macias-Carlos D, Montoya JA, Plant A, Neffa-Creech D. American Journal of Public Health. 2022;112(10):1389-1393.

The Break Up: Evaluation of an Anti-Smoking Educational Campaign for Lesbians, Gays, and Bisexuals in Los Angeles County.

Plant A, Montoya JA, Tyree R, Aragon L, Weber M, Le Veque M, Anderson CM, Soler RE, Kent C. Journal of Health Communication. 2017;22(1):29-36.

Check Yourself: A Social Marketing Campaign to Increase Syphilis Screening in Los Angeles County.

Plant A, Javanbakht M, Montoya JA, Rotblatt H, O’Leary C, Kerndt PR. Sexually Transmitted Diseases. 2014;41(1):50-57.

There’s No Place Like Home: First Year Usage of the “I Know” Home Testing Program for Chlamydia and Gonorrhea.

Rotblatt H, Montoya JA, Plant A, Guerry S, Kerndt P. American Journal of Public Health. 2013;103(8):1376-1380.

Healthy Penis: San Francisco’s Social Marketing Campaign to Increase Syphilis Testing Among Gay and Bisexual Men.

Ahrens K, Kent CK, Montoya JA, Rotblatt H, McCright J, Kerndt P, Klausner J. PLoS Medicine. 2006;12: e474.

Stop the Sores: The Making and Evaluation of a Successful Social Marketing Campaign.

Plant A, Montoya JA, Rotblatt H, Mall KL, Pappas LG, Kent CK, Klausner JD, Kerndt PR. Health Promotion Practice. 2010;11(1)L:23-33.

Social Marketing Campaign Significantly Associated With Increases in Syphilis Testing Among Gay and Bisexual Men in San Francisco.

Montoya JA, Kent C, Rotblatt H, Kerndt P, Klausner J. Sexually Transmitted Diseases. 2005;32(7):395-399.

The Role of Knowledge Consumption Patterns in Rural Populations’ Health Behavior.

Suresh S, Saucie C, Robbins CL, Ma Z, Montoya JA, Plant A, Dominguez, ME. Presented at: D.C. Health Communications Conference; April 28-29, 2023; Washington DC.

Meth-Free L.A. County: Perceived Impact of a Methamphetamine Prevention and Harm Reduction Social Marketing Campaign.

Neffa-Creech D, Plant A, Montoya JA, Brackett B, Kilgore B, Tesema L, Oruga R, Fraser R. Presented at: American Public Health Association (APHA); October 24-27, 2021; Virtual.

The Impact of Marketing Campaigns on Condom Use and HIV and STD Testing in the Los Angeles Market.

Montoya J, Plant A, Conard R. Presented at: 2016 STD Prevention Conference; September 20-23, 2016; Atlanta, GA.

21st Century Sex Ed In and Out of the Classroom.

Kordic T, Plant A, Montoya J. Presented at: 5th Annual Information Science and Information Studies (ISIS) Conference on New Media, Youth, & Sexual Health; April 1-3, 2012; San Francisco, CA.

There’s No Place Like Home: Second-Year Report on the “I Know” Chlamydia and Gonorrhea Home Test Kit Program for Women in Los Angeles County.

Rotblatt H, Montoya JA, Plant A, Copeland J, Guerry S, Kerndt PR. Presented at: National STD Prevention Conference; March 12-15, 2012; Minneapolis, MN.

Check Yourself: Community Response to a Syphilis Social Marketing Campaign for Men Who Have Sex with Men.

Plant A, Rotblatt H, Montoya J, O’Leary C, Kerndt P. Presented at: National STD Prevention Conference; March 8-11, 2010; Atlanta, GA.

Using Social Marketing to Promote Chlamydia and Gonorrhea Home Testing Among Young Women of Color.

Rotblatt H, Montoya JA, Plant A, Martinez J, Guerry S, Boudov M, Walker S, Haight C, Kerndt PR.. Presented at: 18th International Society for Sexually Transmitted Diseases Research (ISSTDR) Conference; June 28-July 1, 2009; London, UK.

Designing the “I Know” Social Marketing Campaign to Promote Chlamydia and Gonorrhea Testing Among Young Women of Color in Urban Los Angeles, CA.

Montoya JA, O’Leary CM, Plant A, Rotblatt H, Kerndt PR. Presented at: National STD Prevention Conference; March 10-13, 2008; Chicago, IL.

Evaluation of “Stop the Sores”: A Successful Social Marketing Campaign for Syphilis Elimination Among Men Who Have Sex with Men, Los Angeles County, 2004.

Plant A, Montoya JA, Rotblatt H, Kent CK, Mall K, Kerndt PR. Presented at: National STD Prevention Conference; May 8-10, 2006; Jacksonville, FL.

Evaluation of Healthy Penis 2004.

Ahrens K, Kent CK, McCright J, Montoya JA, Plant A, Klausner JD. Presented at: National STD Prevention Conference; May 8-10, 2006; Jacksonville, FL.